Summary Heston tries to transform the food at one of the UK's biggest cinema chains, Cineworld. His challenge: to inject fun and excitement into the movie experience by overhauling the snacks on offer. Heston believes that a visit to the cinema should be a multi-sensory experience which tickles smell and taste not just sound and vision. And he wants the food on the cinema menu to reflect the action on screen. But Heston soon realises that with popcorn's enormous mark up, selling cinema snacks is all about profit margins rather than quality.

• Documentary