Summary A digital revolution was taking place, and celebrities were at its forefront. The old tabloid machinery was losing power, and the Milly Dowler scandal was another blow to an already declining industry. Celebrities who had relied on print media were making the move to the digital press, and those, like Katie Price, who were late to the online party, were coming unstuck. But there was a different form of TV celebrity in the making. What had started off as a repository for quirky cat videos now saw content creators emerge from their day jobs to become celebrity YouTubers like Dan Middleton and Louise Pentland, who have millions of followers and, in some cases, invitations to meet the Pope. Yet the irony was that no-one apart from the YouTubers and their followers knew who they were - this was the most significant generational split since rock 'n' roll, and these people were sidestepping the machinery which lined the traditional routes to fame. This subversion of normal routes of communication wasn't confined to bedroom broadcasters. Trump followed in Obama's footsteps and grasped the digital tools on hand, but went one step further - distilling entire political credos into short, blunt statements.

• Documentary