Summary Heston's initial trial menu at the Popham location is a failure, with one customer comment - that it is too "poncy" - summing up its main problem. Heston also has to reconcile the difference between what he sees as the customers' wants versus Pegler's wants. Heston decides instead to focus on one portion of the menu, the most popular portion and the one that accounts for the bulk of sales: breakfast, most specifically the most popular single menu item, the Olympic Breakfast. He wants to replace much of what he sees as the dish's filler with fresher and better tasting items on the plate. Heston realizes that for any new and radically different menu to succeed, it needs the support of front line staff. As such, he decides to hire an existing Little Chef line cook to train to be the trainer of other Little Chef staff. After the interviews which consist primarily of a demonstration of cooking skills, Heston decides to take a different tact than he first envisioned with who he hires. As he trains his new chef to cook the re-envisioned Olympic Breakfast, he also does some front line marketing to see what Britons really want in a complete Little Chef menu. In the three day trial of the new breakfast menu at Popham, a key member of the team goes missing in action. But worse, the relationship between Heston and Pegler deteriorates.

• Documentary