First and Loudest: The Marketing of Broadway

Summary Our guests - John Barlow, Damian Bazadona, Nancy Coyne and Drew Hodges - discuss what is involved in marketing, advertising and publicizing a Broadway show; how they work one-on-one with producers and creative teams; the marketing obstacles they face; who their target audience is; how they handle a show that isn't a hit, or that they don't like; the internet's influence on sales; whether or not a known title helps sell a show; how to sustain the buzz after a show opens; and whether "Broadway" can be sold as a brand.

S31.E12 ∙ First and Loudest: The Marketing of Broadway

Directed : Unknown

Written : Unknown

Stars : Jean Dalrymple George White Brendan Gill Ted Chapin

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Details

Genres : Documentary Talk-Show

Release date : Jul 10, 2009

Countries of origin : United States

Language : English

Production companies : American Theatre Wing CUNY TV

Summary Our guests - John Barlow, Damian Bazadona, Nancy Coyne and Drew Hodges - discuss what is involved in marketing, advertising and publicizing a Broadway show; how they work one-on-one with producers and creative teams; the marketing obstacles they face; who their target audience is; how they handle a show that isn't a hit, or that they don't like; the internet's influence on sales; whether or not a known title helps sell a show; how to sustain the buzz after a show opens; and whether "Broadway" can be sold as a brand.

Details

Genres : Documentary Talk-Show

Release date : Jul 10, 2009

Countries of origin : United States

Language : English

Production companies : American Theatre Wing CUNY TV

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