Summary Our guests - John Barlow, Damian Bazadona, Nancy Coyne and Drew Hodges - discuss what is involved in marketing, advertising and publicizing a Broadway show; how they work one-on-one with producers and creative teams; the marketing obstacles they face; who their target audience is; how they handle a show that isn't a hit, or that they don't like; the internet's influence on sales; whether or not a known title helps sell a show; how to sustain the buzz after a show opens; and whether "Broadway" can be sold as a brand.
Directed : Unknown
Written : Unknown
Stars : Jean Dalrymple George White Brendan Gill Ted Chapin
Genres : Documentary Talk-Show
Release date : Jul 10, 2009
Countries of origin : United States
Language : English
Production companies : American Theatre Wing CUNY TV
Summary Our guests - John Barlow, Damian Bazadona, Nancy Coyne and Drew Hodges - discuss what is involved in marketing, advertising and publicizing a Broadway show; how they work one-on-one with producers and creative teams; the marketing obstacles they face; who their target audience is; how they handle a show that isn't a hit, or that they don't like; the internet's influence on sales; whether or not a known title helps sell a show; how to sustain the buzz after a show opens; and whether "Broadway" can be sold as a brand.
Genres : Documentary Talk-Show
Release date : Jul 10, 2009
Countries of origin : United States
Language : English
Production companies : American Theatre Wing CUNY TV