Summary The producing team of the 1985 Broadway musical "Grind" - advertising representative Jeffrey Ash, group sales executive Ronald S. Lee, executive producer Ruth Mitchell, and producers Michael Frazier, Kenneth Greenblatt, Mary Lea Johnson, and John Pomerantz - talks about bringing the nearly $5 million production to Broadway after a tryout in Baltimore, working with director Hal Prince, the importance of advertising and group ticket sales in light of mixed critical reviews, comparisons to their previously produced hits La Cage Aux Folles and Nine, and budgetting a new American musical with a controversial royalty structure that doesn't pay the creative team until the production turns a profit.
Directed : Unknown
Written : Unknown
Stars : Jean Dalrymple George White Brendan Gill Ted Chapin
Genres : Documentary Talk-Show
Release date : Apr 5, 1985
Countries of origin : United States
Language : English
Production companies : American Theatre Wing CUNY TV
Summary The producing team of the 1985 Broadway musical "Grind" - advertising representative Jeffrey Ash, group sales executive Ronald S. Lee, executive producer Ruth Mitchell, and producers Michael Frazier, Kenneth Greenblatt, Mary Lea Johnson, and John Pomerantz - talks about bringing the nearly $5 million production to Broadway after a tryout in Baltimore, working with director Hal Prince, the importance of advertising and group ticket sales in light of mixed critical reviews, comparisons to their previously produced hits La Cage Aux Folles and Nine, and budgetting a new American musical with a controversial royalty structure that doesn't pay the creative team until the production turns a profit.
Genres : Documentary Talk-Show
Release date : Apr 5, 1985
Countries of origin : United States
Language : English
Production companies : American Theatre Wing CUNY TV
