Summary A controversial conversation about the industry implications of true media convergence. Beyond digital distribution, what are the creative opportunities for app-driven Smart TVs? Will we finally see time-shifted linear content move into lean-forward and immersive story telling? What is next in terms of measurement, accountability and reporting for brand managers and their advertising agencies? Expect a lively debate about the future from those with their feet firmly on the ground. View more details
Directed : Dean Donaldson
Written : Unknown
Stars : Matt Cooper John Durham Claudio Marcus Amit Rahav
Genres : Talk-Show
Release date : Oct 17, 2011
Countries of origin : United States
Official sites : Official site
Language : English
Filming locations : San Francisco, California, USA
Production companies : Media Mind Productions
Summary A controversial conversation about the industry implications of true media convergence. Beyond digital distribution, what are the creative opportunities for app-driven Smart TVs? Will we finally see time-shifted linear content move into lean-forward and immersive story telling? What is next in terms of measurement, accountability and reporting for brand managers and their advertising agencies? Expect a lively debate about the future from those with their feet firmly on the ground. View more details
Genres : Talk-Show
Release date : Oct 17, 2011
Countries of origin : United States
Official sites : Official site
Language : English
Filming locations : San Francisco, California, USA
Production companies : Media Mind Productions
